Sadeem Yacoub (she/her) is a bilingual graphic designer, fluent in both English and Arabic, whose intuitive approach to design has been refined through years of education and experience. She holds a Master of Fine Arts (MFA) from the California Institute of the Arts (CalArts) and a Bachelor of Science (BSc) in Architectural Design from Cardiff University, UK. Hailing from a cosmopolitan background, with roots in both Sudanese and Russian cultures, Sadeem's practice is deeply influenced by her diverse heritage. As a politically engaged designer, she focuses her work on her homeland, Sudan, exploring speculative themes of unity, heritage and diversity in response to the current socio-political climate. Sadeem's passion for education and design history is evident in her research and teaching pursuits, where she seeks to impart knowledge and foster understanding of the intersection between culture, identity, and design. Her creative journey is driven by a determination to create, express, and, most importantly, represent the voices of her community.
Areas of Expertise
Branding & Identity
Publication Design
UX/UI Design
Email
sadeemyacoub@gmail.com