The visual identity of Essential captures the essence of the brand's values and commitments, highlighting its pioneering role in merging technology and cosmetics. Each hand-drawn element is meticulously curated to express the brand's dedication to innovation and quality. The design features carefully constructed letters and shapes that represent the architecture of scent, creating a harmonious visual experience. Essential’s user-friendly device and application allow for endless creation, recording, and collection of scents, emphasizing the significance of scent in life. The sans-serif fonts juxtapose with the logotype, adding dimension to various applications, while company patterns inspired by scent filament photography enhance packaging and digital interfaces. The "smellscape" process, which captures the movement of olfactory filaments, is crucial to Essential's research and design. The Essential app icon, sleek and memorable, adapts seamlessly across all phone systems, ensuring consistency and user-centric design.